Are you looking for the trends of the food and beverage industry in 2020? You have landed on the right place. Our research team has collected a few insights as per global research.
As we have entered the new decade, the food and beverage industry will face shifting consumer preferences, an uncertain economic and political climate, the rise of eCommerce and direct-to-consumer, climate change, and other issues.
Despite these challenges, according to the survey done by professional firm Mazars, 84% of food and beverage executives said they think the sales will grow in 2020.
Trends are continuously evolving and emerging, and our market researchers have gathered a few trends that will stay in the market this year.
As per the Statista report, the market size of Food ingredients worldwide forecasted to value at about 356 billion U.S dollars by 2020, and it will grow and reach $400 billion by 2022.
Here we are uncovering possible food and beverage industry trends in 2020. Explore the endless opportunities that will happen this year.
1️⃣ Maintaining Food Equality
The whole food industry supply chain is under analysis from the source to the table. The new age of technology allowing consumers to have access to more information than ever before, including how products are manufactured and what impact they have and beyond. Consumers are demanding products made with transparency and purpose.
2️⃣ Increase in Snacking
As per our research in 2020, the line between meals and snacks will continue to blur as the traditional three meal a day is expanding to five daily consumption occasions.
In today’s busy lives, consumers’ expectations for convenient eating have increased. This includes products that offer taste, satiety, indulgence, and energy.
Health and wellness is also another selling point as brands are reducing sugar, salt, and calories, which is attracting consumers.
Besides, as per the Nutrition Business Journal forecast the sales of functional snacks will reach $8.5 billion by 2020. This shows this trend will here to grow.
3️⃣ Reducing Sugar in 2020
Now consumers are ditching sugar in foods and beverages and moving towards new low sugar products and alternative sweeteners.
As per the prediction by the Oklahoma State University Robert M. Kerr Food and Agricultural Products Center, sugar reduction is among the top 10 trends.
They have mentioned this under an article that states, “In 2019, consumers saw a growing demand for healthier options, and 2020 will continue this trend with a decrease in sugary foods”.
The sweetness consumers crave will instead be provided by syrupy reductions from fruit sources.”
Cargill did another survey this year and found that 54% of consumers will spend more on food products with no or reduced sugar.
4️⃣ Technology Focused
This year, the food and beverage industry will focus on technology. Manufacturers and suppliers will focus on enabling technology in their process from frictionless fast food delivery to applications to manage the sales process; everything will be monitored through technology.
Artificial Intelligence will also play a vital role in this industry. It will enable insights to identify the future demand and trends of products.
Tech will be the most significant force to bring change in this industry. It will obsolete limits as more innovations are introduced.
5️⃣ Texture Will be Consumers Focus
As per the forecast by Innova Market Insights, consumers will likely pay more attention to the texture when buying food and beverages in 2020.
The company wrote in the report that “consumers increasingly recognize the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence.”
The report also stated that 68% of consumers feel that textures make food and beverage products more appealing.
There are a variety of ingredients that help in enhancing the texture of food and beverages. At Novasol Ingredients, you will find the best ingredients to improve the texture of your food and beverage items.
6️⃣ Healthy Eating
Health and wellness are also a part of food and beverage trends, and this year functional food will be everywhere in our everyday food and beverage products as now consumers have moved towards a healthy diet.
The demand for products that focuses on digestive health and maintains mental health will be in demand. It is a massive opportunity for the industry, and shifting demographics require the need for more solutions for healthy aging.
There will be many trends that you will encounter this year. But the above mentioned will surely be going to impact the year 2020.
We have in-depth know-how of the industry. As a food and beverage ingredient supplier and distributor, we can help you to cope up with these trends with our expertise.
With an extensive range of food and beverage ingredients, Novasol Ingredients has been helping its patrons from the last 30 years as a leading ingredient supplier and distributor.